Airports are no longer just transit hubs—they’re now key players in promoting local tourism through destination marketing. By showcasing nearby attractions, airports help drive tourism and boost the local economy.

Why It Matters

Promoting destinations increases passenger traffic, supports local businesses, and gives airports a competitive edge in attracting tourists. Collaborative campaigns with airlines and tourism boards can highlight a region’s unique offerings.

How Airports Promote Destinations

Airports use digital displays, social media, and in-terminal events to market their cities. Hosting cultural events and offering immersive experiences can engage travelers and encourage exploration.



A Winning Strategy

Airports like Changi and Schiphol have set the standard for effective destination marketing. For Tirana International Airport, promoting Albania’s hidden gems can attract more visitors and elevate the country’s profile globally.